An interactive trivia platform purpose-built for live stadium events, enabling tens of thousands of fans to compete simultaneously from their phones, scored by both accuracy and speed of response.
Live sports events are one-way broadcasts. The audience consumes the experience but doesn't participate in it — creating a passive attendance model that limits engagement, dwell time, and sponsorship monetization potential. Running a real-time, competitive game for 50,000 concurrent users inside a stadium (spotty WiFi, high-latency mobile networks, simultaneous requests) is an infrastructure and UX problem most event platforms haven't solved.
Led end-to-end product strategy, requirements definition, and delivery of a mobile-first trivia experience designed from the ground up for stadium constraints. Core design decisions included a speed-weighted scoring model that grades answers on a sliding time curve, rewarding both correctness and reaction speed to drive re-engagement round-over-round. A concurrency-first architecture was defined to handle simultaneous answer submissions at peak load without race conditions or score drift. Zero-friction UX required no app install — participants join via QR code or short URL with sub-5-second onboarding. A real-time leaderboard with live ranking updates visible on stadium screens creates social pressure that drives continuous participation.