Juan Ayala is a bilingual SaaS Product Manager based in Calgary, Alberta, with more than six years of experience shipping 15+ products and driving $2M+ in revenue impact across insurtech, telehealth, and e-commerce. He specializes in digital transformation and API integration, taking products from zero to launch inside regulated and technically complex industries, and leading cross-functional teams through discovery, design, and delivery.
At BrookCares, Juan led the product strategy behind a real-time insurance quoting platform built with Mercantil Seguros, one of Venezuela's largest insurers, after two other teams had already failed to integrate with its decade-old core systems. The platform generated $1M USD in revenue within its first six months and captured 70% market share in its segment. In telehealth, he contributed to the product strategy for HolaDoc, Venezuela's leading on-demand telemedicine platform, and shaped the experience architecture for VitalHub, a preventive health platform connected to HolaDoc's care network. In e-commerce, he led the Shopify product strategy for Vida Fit, a fitness supplements store designed around the realities of a dual-currency LATAM market.
Juan runs Scrum teams through two-week sprint cycles, works directly with legacy systems and undocumented business logic, and prioritizes usability over aesthetics when no dedicated designer is on the team. His product management practice is grounded in technical fluency: reading API documentation, defining integration points, and translating business requirements into engineering-ready specs.
Based in Calgary, Alberta, Canada.
Bilingual EN/ES. I've shipped products across Canada and Latin America.